This story is part of , our full coverage of the latest news from Apple headquarters.
Apple ended itswith a brief throwback, bringing out John Hodgman in a “one more thing” moment to reprise his role as the PC Guy featured in old Apple commercials. After the company powered by , it showed a brief clip of the PC Guy pushing back on updates like longer battery life and eliminating fans in the computers.
“Is there time for questions?” Hodgman asks in full character, dressed in a stodgy gray suit, tie and glasses. “Because I have one: Why make all these advancements? What’s the point?
“Oh, you’re so quiet now. Look, I’m a machine. I’m proud of it,” he says before making loud humming sounds mimicking a fan.
He continues: “Longer battery life — plug it in! Where are you going? Just plug it in.”
The PC Guy also defended his speediness by running in place, saying while out of breath, “I’m still fast! Check it out. I’ve still got it.”
To drive home the point, Apple couldn’t end without one last dig at PCs.
“My battery’s drained,” Hodgman says. “I’ve gotta go plug in. Good luck.”
Apple ran a series of “Get a Mac” ads in the first decade of the 2000s depicting one guy as a Mac and another as a PC, with the PC Guy — Hodgman — constantly trying to validate his own features and specs against those of the Mac. While the Mac was represented as a young hipster, played by Justin Long, Hodgman played a nerdier fellow trying his best to keep up with technological innovations. Adweek recognized the series as the best advertising campaign of the decade.
Apple’s Tuesday event followed the company’s announcements in September for its newest iPads, Apple Watches and Apple One subscription service, and in October for its HomePod Mini smart speaker and iPhone 12 lineup.